Facebook Users Worth $0.30? Hm. More Please.
There’s a lot of speculation as to how much a Facebook user is ‘worth’ to an application developer these days. Michael Arrington proposes in this recent article that the low end might be somewhere around 30 cents. By our calculations, that number is low. We’ve had discussions with several different parties involved, and we’re doing a bit of experimental monetization ourselves to keep it all in perspective. Things are looking good from where we’re sitting.
August 1, 2007 at 2:25 pm
[...] J-Squared Media - 1 million users served David Cohen@ 8:15 am About six weeks ago, one of our TechStars teams this summer called J-Squared Media launched the Sticky Notes Facebook app. Sticky Notes took off like a rocket and has just crossed the one million user mark today. This has made J-Squared Media immediately profitable - they’ve signed interesting ad deals with several ad networks and it’s paying off for them quite nicely. It’s been said that a Facebook user is worth at least $0.30, and J Squared has data and impressive early revenues showing this is actually quite conservative. [...]
August 8, 2007 at 6:00 am
[...] that just about every team is using some sort of advertising as their main revenue model. It’s worked so far for J-Squared so I don’t blame these other teams for following a similar route. Really though, even outside [...]
December 18, 2007 at 6:27 pm
[...] user is worth at least $0.30, and J Squared has data and impressive early revenues showing this is actually quite conservative. Like many teams this summer, Jesse and Joe came to TechStars with a completely different idea in [...]