Facebook “Advertising”

Tuesday, Facebook unveiled their new advertising program, Social Ads. We’ve placed ‘advertising’ in quotes because the term is changing. What is an ‘Ad’ exactly? Facebook is continuing to push the envelope in letting users decide what they want to consume through social interactions and trends versus strictly business-to-consumer solicitation. This is a great way to increase the virility of products and we think the program will be successful.

Facebook Pages is another advertising initiative that continues the trend of Facebook taking existing features of MySpace and offering them in a more effective and organized way. Facebook Pages will allow Brands such as Businesses, Products, Artists and Celebrities to interact with users on Facebook by creating their own profile pages.

For J-Squared, this means new challenges and new opportunities – a normal day like any other.

Open For Business

It’s now easy for us to answer the question: “How will you expand outside of Facebook?”  From day one, J-Squared was confident that the market would be forced to follow Facebook in opening up their platforms.  Google’s Open Social has validated our predictions.  As part of Google’s initial beta-testing group for the Open Social API, we were able to contribute to the platform during its creation period.  Google has done a good job overall in providing a strong set of resources for developers to begin creating new products and re-vamping old ones.   The market continues to develop  at increasing rates, as now a more homogenized technology will allow rapid development and distribution across a multitude of networking properties, all at once.  We’re very excited to continue building our company in the midsts of such a revolutionary time.  Ramping up is our biggest challenge at this point.