With the recent success of the Facebook platform and the surge of ‘third party developers’ into the market, the world of widgets is opening up. Everyone is excited about it, even Google apparently. This bodes well for J-Squared as we expand our products to other places on the web. We see widgets as the next development of interactive rich content and advertising online. As people learn where they ‘like to be’ online, bringing rich content to them will be paramount, both for advertisers and content providers.