Tuesday, Facebook unveiled their new advertising program, Social Ads. We’ve placed ‘advertising’ in quotes because the term is changing. What is an ‘Ad’ exactly? Facebook is continuing to push the envelope in letting users decide what they want to consume through social interactions and trends versus strictly business-to-consumer solicitation. This is a great way to increase the virility of products and we think the program will be successful.
Facebook Pages is another advertising initiative that continues the trend of Facebook taking existing features of MySpace and offering them in a more effective and organized way. Facebook Pages will allow Brands such as Businesses, Products, Artists and Celebrities to interact with users on Facebook by creating their own profile pages.
For J-Squared, this means new challenges and new opportunities – a normal day like any other.